The recruitment industry has been subjected to several significant changes and notable challenges in the last few years. Especially as the industry faces what’s probably its most significant challenge of all time – The Great Resignation – finding perfectly qualified candidates has become a rare occurrence, driving recruitment teams to modify their hiring procedures. In view of these changes, it has become imperative for job seekers to portray themselves in unprecedentedly precise and quality-focused ways that attract desirable recruiters. 

However, as the ways of recruitment change with advancing times, it gets tough to keep up with the changing standards to make oneself attractive as a jobseeker. So, in this article, we will discuss several ways job seekers can brand themselves to be more attractive to recruiters. Let’s begin.

  1. Establish Personal Brand on Online Platforms

We live in the age of online networking, whether it is social or professional. In view of that, most candidates master the art of optimizing LinkedIn profiles. However, what gets neglected is the fact that other public social platforms must portray your personal brand too. 

If your public non-business-related behavior shows irresponsible, immature, impulsive, and offensive characteristics, you automatically become an undesirable candidate. Hence, it is essential to maintain uniformity in displaying your values across every online presence. Establishing your personal brand by maintaining a professional online persona and being careful of the message your social media platforms deliver is essential for being attractive to recruiters today. 

  1. Demonstrate Soft Skills

As job requirements change, today’s recruiters focus on soft skills just as much as technical abilities, if not more. So, you must demonstrate your soft skills at every chance you get. Whether you are an active job seeker or a passive one, effectively demonstrating soft skills can help you catch the attention of recruiters. 

Recruiters actively seek candidates who possess desirable soft skills like clever problem-solving, teamwork, conflict-resolution skills, leadership skills, effective communication skills, and many more. By investing time in building such skills and demonstrating them effectively, candidates can become more attractive to recruiters.

  1. Focus Applications and Limit Follow-Ups

It is not an uncommon approach to apply for every job opening just to gain a recruiter’s attention. However, such efforts can possibly attract the wrong kind of attention, inundate recruiters, and lead you to be remembered as the candidate who’s not qualified enough. 

Always focus applications on the job openings that you’re truly qualified for or the ones that relate to your skills. Additionally, you can customize your resumes for these job roles by including the desirable keywords and highlighting relevant experiences to attract recruiters’ attention. 

Also, realize the thin line between consistent and aggressive follow-ups. Limit your follow-ups, as doing so aggressively can overwhelm recruiters or possibly irritate them, leading to rejection. 

  1. Widen & Demonstrate Your Knowledge 

Always focus on actively widening your knowledge pool. With dozens of applications coming in, recruiters always look for factors that make certain applications stand out from the rest. 

Demonstrating your knowledge online by being active in LinkedIn groups, sharing articles, writing blogs, actively networking with peers, taking vising initiatives to broaden your knowledge, and showing a healthy work-life balance will help you make a memorable impression on recruiters. 

Potential employers who have been recruiting for quite some time can instantly differentiate an authentic online presence from a fabricated one. So, demonstrating a healthy work-life balance while maintaining the uniformity of your values can help you stand out from the crowd. 

  1. Invest Time in Acquiring New Skills and Learning Continuously

Being an active learner is one of the most attractive traits you can have as a job-seeker in today’s market. Post-covid impacts on businesses have led to the formation of hybrid job roles or positions that require multiple skills. Additionally, possessing different skills can also help you bag a better package or a higher position at an organization. However, your skills should always be relevant or connected to each other somehow. Having bizarrely different skillsets will be of no help. 

Do your research to identify the trending skills that employers are looking for and see if you can do a certification of the same. Today, short-term skill-development courses are exceptionally accessible in a cost-effective manner. Diversifying your certifications and demonstrating yourself as a continuous learner can help you become more attractive to recruiters while making you more competent. 

  1. Volunteer

Today’s businesses focus sincerely on building a socially responsible work culture, as they should. So, as a job seeker, you must ask yourself this question – ‘Do I really complement the company’s culture?’ and if the answer is no, you must find ways to change it. 

Volunteering is a great way to attract the attention of prospective employers. Portraying your alignment with the company’s culture and values can help you stand out. List your volunteering activities in your resumes, share your experiences on social media, and actively seek opportunities to volunteer for the better. It shows your values as a person and solidifies your personal brand. 


Every business redesign its recruitment procedures regularly to maintain efficiency and accuracy. However, post-covid scenarios demand the recruiting industry to evolve constantly. As a result, it necessitates job seekers to be adaptable and brand themselves in the best ways possible to be attractive to recruiters.

Establishing a strong personal brand online, demonstrating soft skills, widening knowledge, focusing applications, limiting follow-ups, learning continuously, and volunteering are some of the many prominent ways that jobseekers can adopt to catch recruiters’ attention.