Conga CPQ (configure, price, quote) is a sales automation tool that helps businesses streamline the process of configuring, pricing, and quoting (CPQ) complex products and services. With Conga CPQ, you can find and choose products and services faster. Since today’s enterprise deal-making requires complex configuration and specific pricing rules, a CPQ solution is essential to increase sales.

It also helps maximize revenue by enhancing sales processes, increasing average deal size, and increasing win rates across the board. In this post, we will discuss how Conga CPQ improves sales automation.

Conga CPQ Features

Provide the Right Products

Conga CPQ makes it possible for you to quickly find and select goods and services, enabling the ideal configuration, no matter how complex your product.

 Pricing That Delivers Results

You can use sophisticated pricing to leverage pre-negotiated and contracted pricing, create dimensional and formula pricing, and set up different price types.

 Collaborate on Complex Quotes

Conga CPQ enhances team collaboration through efficient data sharing, accelerating the quotation process while maintaining high-quality standards. This streamlined approach ensures faster and more accurate quotations, increasing overall productivity and customer satisfaction.

Control the QTC Process

Conga CPQ is the only CPQ solution integrated into the Conga Commerce platform, facilitating the creation of quotes and proposals in addition to the entire contracting process.

Build Trust

You can use the most recent data to configure complex products and services, provide accurate quotes, and create sensible agreements in a seamless, error-free process.

How Conga CPQ Helps in Increasing Sales Automation

Today’s customers demand a quick and seamless buying experience, yet sellers often struggle with a complex, multistep quote-to-cash process. A comprehensive CPQ solution, such as Conga CPQ, can simplify and automate this process, allowing sales teams to improve their performance and close deals more efficiently. 

Here’s how Conga CPQ improves your sales automation:

Centralized Data

With CPQ, sellers have access to up-to-date, accurate data, including product catalogs, bundling options, pricing details, rebate guidelines, renewal terms, and more.

Consistent Selling Method

Workflows that mimic the methods used by your top sellers can be created using a CPQ system, which will increase sales team productivity and promote greater uniformity across your company.

Enhanced Productivity

CPQ technology streamlines manual processes. It enables sales representatives to create and submit personalized quotes in a matter of minutes, regardless of the complexity of your product offerings or pricing plans.

Eliminate Quoting Errors

Manual quote processes are laborious and prone to errors, which can upset customers and force them to choose your competitors. However, customers receive accurate and timely personalized quotes due to CPQ’s automation of the process.

Manage Incorrect Discounts

You can eliminate concerns about erratic pricing and unapproved discounts that reduce revenue. The CPQ solution ensures that pricing and discounts are consistently accurate and up-to-date by generating full-spectrum quotations from a single, centralized source of data.

Increase Lifetime Deal Value

Unrealized potential for upsells and cross-sells is one of the main causes of revenue loss. To help sales representatives maximize every transaction, CPQ generates additional purchase recommendations based on historical order data.

Salesforce Productivity and Automation Solutions

Conga Grid

Salesforce Conga Grid is a productivity solution that lets users manage, sort, and view batches of data on a single screen.

Conga Orchestrate

It’s easy to configure, automate, and manage multiple complex workflows and processes with Conga Orchestrate. Plus, you can create repeatable processes with Salesforce without knowing any code.

Conga Approvals

Automating revenue-critical tasks with Conga Approvals will increase employee and customer satisfaction.

Conga X-Author for Excel

With Conga X-Author for Excel, you can automate tedious tasks and save hours of administrative labor, transforming Microsoft Excel into a comprehensive user interface for your CRM system.

 Conclusion

The right CPQ technology can revolutionize revenue lifecycle processes, but selecting a partner is a daunting task. Conga CPQ supports complex solution selling and delivers exceptional performance at scale. Its flexible integration options allow it to work with the tools you already use. By improving the productivity of sales teams and streamlining processes, you can generate stable, sustainable revenue with Conga CPQ.